For Franchisors

Franchising is One of Our Specialties

The people of Athena have solid credentials in franchise marketing. Over several decades, we have worked for household names such as CENTURY 21 Real Estate and Sheraton Hotels, for growing unknowns like Fortune Personnel and Maid Brigade, to turn-arounds like Help-U-Sell Real Estate and Slender Lady Weight Loss, and for start-ups like David’s Cookies and Computerland Stores.

We fully understand the delicate franchisor-franchisee relationship, and we are adept at developing programs and campaigns that fit that unique need.

Our areas of expertise include:

• Franchise Sales.  Athena can produce support materials for franchise sales, orchestrate lead generation and follow-up, and create presentations and trade show exhibits.
• Franchise Packaging. Making all of the pieces look and feel world-class is crucial to effective training programs, operations manuals and franchisee marketing tools. We make you look your best.
• Franchise Relations. Communications vehicles such as newsletters, conventions and meetings keep everyone informed. Athena conceives, creates and distributes your message to the right people in the right places.
• Cooperative Advertising Programs. We develop and administer your ad fund, and make the franchisees love it.
• Consulting. Using our years of experience with dozens of franchise companies, we help you avoid the pitfalls and maximize the opportunities.