Case Study - Help-U-Sell (back to list)

Our assignment began in 1999 with a goal of growing this franchise company from 86 offices at that time to 1800 offices by 2008. Over the next five years, Athena:

• Developed an entire national franchise marketing campaign including trade advertising, direct mail and email.
• Developed a Master Franchise strategy with territory planning, demographic research and sales presentation materials.
• Developed a Marketing Toolbox -- with television and radio commercials, billboards and print ads -- on a CD for distribution to all franchisees.

As a result of our efforts, the company has:

• Grown at a 35% annual rate, from 86 offices to more than 700.
• Ranked #44 on Entrepreneur Magazine’s Franchise 500.
• Ranked #15 on Entrepreneur Magazine’s “Fastest Growing 100 Franchises”.

Became the nation’s fastest growing real estate franchise