Case Study - Restaurant Systems International (back to list)

This New York-based company franchised seven fast food brands in major shopping malls and transportation hubs across the country. To support their growth, Athena:

Developed an entire arsenal of franchise sales support materials including brochures, mailing pieces and video sales presentations.

Developed and executed a comprehensive franchise marketing program including trade advertising and public relations initiatives.

Aided in the development and successful launch of two new brands – Greenleaf’s Grille and Treat Street – conspicuous now with more than a hundred franchised locations from coast to coast.