Case Study - Slender Lady (back to list)

In 2005 we undertook the assignment to completely rejuvenate this struggling franchise company. Our work included:

• Repackaging the consumer offering into an attractive business model.
• Developing a public relations program on both a national and individual franchisee level.
• Creating advertising and marketing campaigns for franchisee use on the local level.
• Developing a full arsenal of franchise sales support materials including brochures, videos and web site content.
• Orchestrating an effective lead generation and incubation system