AS CONSUMER BUYING BEHAVIOR EVOLVES, SO DOES THE MODERN MALL TRANSITIONING FROM A MERE SHOPPING DESTINATION TO THE EPICENTER OF EXPERIENCE
THE MODERN MALL
IN-STORE SPENDING PREVAILS
90% of U.S. consumer purchases are still made in-store—that’s $4.5 trillion transacted annually at brick & mortar locations.
SENSE OF DISCOVERY
Innovative retail concepts & showroom stores such as Apple, Samsung & Tesla offer the in-person experiential shopping that modern consumers crave.
ONLINE IS OFFLINE
Recognizing the power of physical location, traditionally online retailers like Amazon, Bonobos & Warby Parker are increasingly opening boutique brick & mortar stores in shopping malls.
EPICENTER OF EXPERIENCE
No longer just for shopping, malls now include: enhanced dining options, entertainment venues, grocery stores, gyms & more. A place for community gatherings, malls are host to a diverse range of events including: farmer’s markets, yoga classes & local fundraisers. Renovations & redevelopment have expanded the enclosed mall to
include outdoor retail, cafe-style dining & residential properties. Developers are investing billions annually to evolve their properties to meet the needs of modern consumers.
How has Athena beat the curve by 15 years? Talk with us, and find out how we have been doing what other developers are just starting to do, for over 15 years!
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